On Steve Jobs & Elvis Presley

The death of Steve Jobs is the 16th of August 1977 for a generation which defines itself by interactive technology and not consumed media.

If the generation that moaned Elvis defined itself by anything it was the fact that what they identified with – Rock n’ Roll – seemed so inaccessible to their parents. At that time it was not that your Dad did not like the music that Elvis made, it is that he did not even understand it was music.

The next generation is the one who that Dad used to to ask how to set the video recorder, who was shown how to use the Net by his children, who thought mobile phones were a waste of time at first and that computers were things for work. So the generation defined itself by the fact that it could use technology.

What was out of the reach of one generation was within the reach of the next and became to define the next. Steve Jobs’ part in that is the subject of some debate but his status as an icon of it is significant.